USA Cruises

The Wisconsin Great River Road Receives All American Road Status

Wisconsin Great River Road

The Wisconsin Great River Road has long been a part of a treasured National Scenic Byway, creating a sense of pride and a connection to the beauty, history, and culture of the Upper Mississippi River. Now, the Wisconsin Great River Road is also named an All American Road by the US Department of Transportation. Meaning it has one-of-a-kind attributes found nowhere else and the road is a tourist attraction in itself!

Wisconsin Great River Road

The Wisconsin Great River Road

Winding right alongside the mighty Mississippi River, the Wisconsin Great River Road spans 250 miles and travels through more than 33 historic river towns & villages. The route features many great locations for recreational fun, learning about its history and culture, and taking in some of the best views the state has to offer. This great road also provides the means for many uniquely Wisconsin festivals, fairs, concerts, historic tours, and other events in the riverside communities each year. Visitors come to drive the byway for the scenic views and experiences along the way. 
Wisconsin Great River Road

All American Road Designation

An All American Road designation is an honor because it speaks on the natural beauty of the Wisconsin Great River Road and recognizes it as a destination in and of itself. To be chosen, the byway had to possess multiple intrinsic qualities, ranging from archaeological, cultural, historic, natural, recreational, and scenic qualities, all of which are both nationally significant and one of a kind. For Wisconsin, that means the beauty of the natural Driftless Region, the varied influences of past and present cultures including Native American, French, and German, and the history and magnificence of the Mississippi River, among other great qualities. With the All American Road title, the byway is now known as an exceptional traveling experience with beautiful views, natural anomalies, and historical attractions that encourage travelers to drive it as a primary reason for a trip.
Wisconsin Great River Road

Benefits Of An All American Road Title

America’s National Scenic Byways and All American Roads are a distinctive collection that highlights great American roads, their histories and stories, and the many treasured places along them. Being both a National Scenic Byway and All American Road, The Wisconsin Great River Road is nationally recognized as an important travel destination and experience, which highlights the significance of the road less traveled.

Wisconsin Great River Road

P.O. Box 117
De Soto, Wisconsin 54624