Interpretive Centers on The Wisconsin Great River Road

Wisconsin Great River Road

The Wisconsin Great River Road has a series of interpretive centers, museums and historic sites that offer the River Road traveler opportunities to learn more about the Road, the Mississippi River and the region.  These locations are called Interpretive Centers and are great places to stop, explore, and learn! Note: Visit websites in advance of your trip to learn open hours and any restrictions.

~Great River Road Visitor & Learning Center~

The farthest north on the Road, the Great River Road Visitor & Learning Center in Prescott, WI, has a spectacular location.  Within Freedom Park the Center sits atop a 100ft sandstone bluff.  From the park you have commanding views of where the St. Croix River flows into the Mississippi.  The Visitor and Learning Center includes art exhibits, educational displays, and fun for the kids with Junior Ranger activities.

Great River Road Visitor & Learning Center | Prescott WI

~Genoa Fish Hatchery~

Explore the outdoors in Genoa, WI with a wetland and prairie boardwalk, along with walking trails through the facility where you can see up to thirteen species of fish that are reared on site.  The Interpretive Center tells the story of the hatchery, and goes well beyond.  Learn about the pearl button industry that flourished along the Mississippi River and the Battle of Bad Axe, the final battle of the Black Hawk War that took place on the shores of the river.

~Genoa Fish Hatchery | Genoa WI~

~Fort Crawford Museum~

The Fort Crawford Museum holds the history of the Fort and the city it calls home, Prairie du Chien, WI.  See the tools of Frontier Medicine.  The display focuses on army surgeon William Beaumont, who in the 1800’s pioneered the study of human digestion. Learn about the Fort’s military history and about the frontier fur trading that took place in Prairie du Chien (Wisconsin’s second oldest city).

 Fort Crawford Museum | Prairie du Chien WI

~Potosi Brewing Company~

The Potosi Brewing Company is more than just an interpretive center, Potosi, WI is fun location to stop and learn about river history and pick up some travel information.  Here you will find a Transportation Museum that talks about how transportation played a role in brewing.  The National Brewing Museum has quite the collection breweriana.  Then there is the brewery itself where you can take a tour or pull up a stool and try one of their craft beers on tap in the tasting room.

Potosi Brewing Company | Potosi WI

~Find Out More~

For information on specific river towns, contact individual community travel information centers found on the River Towns Pages.

Wisconsin Great River Road

P.O. Box 117
De Soto, Wisconsin 54624