The Wisconsin Great River Road Releases Discount Program for Visitors Along the Newly Designated All American Road

Wisconsin Great River Road (Aug 24, 2021): Over 50 businesses in counties along Highway 35, Wisconsin’s Great River Road, are offering discounts and deals available throughout September’s Drive the Great River Road Month.  Travelers may visit to learn what discounts and deals will be available in communities they plan to visit this fall.

Examples of discounts travelers can find while driving the Wisconsin Great River Road include:
Food:  15% off your dine-in meal at David Reay’s, Onalaska
Drink:  Buy one, get one pint at Driftless Brewing, Soldier’s Grove
Lodging:  Stay 4 nights get the 5th free at Big River Escape Riverside Cabins, Buffalo City
Shopping:  10% off their entire inventory at Swan & Main, Genoa
Museums:   2 for 1 admission at the La Crosse Children’s Museum, La Crosse
Miscellaneous:  Pick up a coupon book in Cassville, WI with over $800 worth of discounts including 1/2 off a Cassville Ferry ride.

The “Welcome Back to Wisconsin’s Great River Road – On the Road Again” is a multifaceted sales promotion campaign to ramp up road trips and overnight stays on the Wisconsin portion of the Great River Road and its 33 communities and 8 counties. The campaign is running through September 30, 2021 to capitalize on the projected increase of road trips vs. flying vacations for 2021 due to Covid 19 and the emerging confidence of vaccinated travelers who choose travel as a release and safe option for experiences.

The Wisconsin Mississippi River Parkway Commission received a Joint Effort Marketing (JEM) grant from the Wisconsin Department of Tourism in the amount of $10,000 for their 2021 $25,000 Sales Promotion.

Travel Wisconsin Joint Effort Marketing (JEM) Grant Program
JEM grant funds are available to non-profit organizations for the promotion of Wisconsin tourism events and destinations. The state can fund a portion of a project’s advertising and marketing costs for up to three years until the project becomes self-sustaining.

Media Contact:
Sherry Quamme
Wisconsin Mississippi River Parkway Commission

Amy Gabay
Media Director
River Travel Media